Money can be a great motivator, but if you’re just in it for the cash, good luck building a billion-dollar business, says John Sculley.
In addition to running two powerful companies, the former Apple and Pepsi CEO had a front-row seat to the heated philosophical discussions that often raged between Bill Gates and Steve Jobs. Read More
A Steve Jobs keynote was a tightly choreographed and relentlessly prepared presentation, according to the new book Becoming Steve Jobs, by Brent Schlender.
Jobs turned the product launch into an art form. He also leaves a legacy by which entrepreneurs can learn to dazzle their audiences. The following five keynotes will help anyone give the presentation of a lifetime. Read More
Twitter is one of the most effective mediums for communicating real-time information, and as many brands have demonstrated over the last few years, 140 characters are more than enough to make an impact.
Below are 13 unique ways brands are using Twitter to increase brand awareness, attract new customers, and make more sales. Read More
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