Consumer Products

Our aim is to help our firms’ clients make the most of the challenges and opportunities presented by a constantly changing business environment. We offer a number of services to help our clients address the issues facing their industry, in the key areas of governance, performance and growth. These issues include:

  • reporting and regulation
  • corporate governance and stakeholder expectations
  • sustainability and the environment
  • business operating model structure
  • managing operational efficiency
  • supply chain management
  • innovation
  • market entry and expansion
  • consumer trends
  • private label
  • private equity investment

With consumers taking ownership of your products, you have to make strategic choices and execute short-term profits and long term sustainability. Consumer products companies have recently sought to attain profitable growth by extending business scale and scope while simultaneously rationalizing operations. Although each sector — durables, consumables, apparel, specialty goods, etc. — has faced its own unique issues, consumer business leaders are also confronted with some common challenges.

2015 Consumer Goods Trends

  • Fragmentation

    As consumers, media, and markets splinter, packaged-goods companies must figure out how to profit from fragmentation.Manufacturers of consumer packaged goods (CPG) face two key challenges in 2015. The first is continued slow or negative growth in people’s disposable incomes. The second is changing consumer attitudes toward products and brands, as the the great fragmentation of consumer markets takes another turn. In response, companies must dramatically shift the route they take to reach consumers in terms of both product distribution and communications.

  • Analysis software

    Consumer packaged goods companies spend billions of dollars each year on trade promotion but few really understand what they get in return, since getting a clear picture of spending and ROI is a complex undertaking. Alba Consulting use post-event analysis software that can help clear the haze.

  • Media campaigns

    Consumers’ media usage has also fragmented with the rise of digital content and the proliferation of online devices. Each channel — from the Web, mobile, and social sites to radio, TV, and print — has its own requirements, audience appeal, and economics, needing specialized attention. But at the same time, media campaigns need to be closely coordinated for effective consumer messaging.