How do you get people interested in you when you only have 30 seconds?
Whether you’re in a job interview, networking at a cocktail party, or happen to run into Warren Buffett in the elevator, quickly persuading others to think you’re the most interesting person they’ll meet is no easy task.
“Most people can’t present what they’ve done effectively,” Paul McDonald, a senior executive director at staffing firm Robert Half, told Business Insider. “They’re not used to giving sound bites of what they do.”
Below, McDonald shares eight steps to crafting the perfect elevator pitch.
1. Know exactly what you want to achieve.
Your elevator pitch should answer three questions: Who are you? What do you do? Where do you want to go, or what are you looking for? You need to know exactly what you want to achieve or no one can help you get there.
“Take your résumé and LinkedIn profile and go through it thoroughly,” said McDonald. If you’re unemployed, focus on where you want to go and what you want to do.
2. Bullet point it.
After studying your résumé and LinkedIn profile, write down four bullet points that explain why you’re great, said McDonald.
Discuss your work history, background, skills, accomplishments, and goals. Leave out any irrelevant details that take away from your core message.
3. Tell a story.
People love stories, McDonald said, so tell them a story. It also makes it easier for others to remember you later on.
Self-improvement guru Dale Carnegie said in his book, “Public Speaking and Influencing Men in Business“, that our minds are essentially “associate machines,” which means we remember things better when there’s a story or association attached to the subject. In other words, if you want people to remember you, tell them a story, and make sure it’s good.
4. Eliminate jargon.
You need to be able to explain what you do and who you are in a way that appeals to most people. This means avoiding acronyms or terminology that wouldn’t be understood by someone outside of your industry.
Dumbing down complex ideas is a “real art,” said McDonald. A good strategy is to imagineexplaining what you do to your parents and using a similar formula in your elevator pitch.
Crafting your pitch in layman’s terms is especially critical for those in accounting, finance, and technology.
5. Make sure it invites conversation.
After telling your story, the listener needs to be left wanting more. Is your story compelling enough to do this? If not, you need to change your pitch.
6. Time yourself.
While practicing your pitch, you should time yourself to make sure you can tell your story in 30 seconds. If you can’t, cut down details and try again.
7. Record yourself on video.
You need to know what you look like to others while you’re telling your story. Are you interesting? Are you believable?
People will come to their own conclusions while listening to you, so make sure you give off a good impression. Relax, act natural, and get comfortable with your story.
8. Pitch it to your friends and colleagues.
After you’ve got your story down, practice your elevator pitch with friends and colleagues. Ask them to give you feedback. Ask them what you should do to make it better.
Keep practicing and tweaking your pitch until it’s natural for you to say aloud and convincing to the listener.