Make Good Writing a Part of Your Skill Set

Good writers distinguish themselves at work. We write all the time – proposals to clients, memos to leaders, emails to colleagues – but we often don’t think about improving our writing. To communicate effectively and win business, learn to write simply, clearly, and precisely. The mistake many people make is writing prematurely. They work out thoughts as they’re writing, which makes their argument meandering and repetitive. Ask yourself: What should my audience know after reading this? Make your point up front, and don’t use three words when one would do. For example, there’s no need to say “general consensus of opinion,” when “consensus” works. Similarly, avoid jargon. If you rely on $10 words too much, readers will think you’re on autopilot or don’t know what you’re saying. Avoid terms like “actionable,” “core competency,” “impactful,” and “incentivize.” And don’t be afraid to ask someone for feedback.

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