Country’s capacity to compete in international markets depends on its ability to innovate. Access to capital is critical to early-stage technology companies because the funding enables them to survive and grow. Read More
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Have you considered starting a yoga business of your own? It takes hard work and dedication, just like the practice of yoga itself.
Yoga is an ancient Hindu philosophical practice that combines body movement and fixed postures with meditation, spiritual, and holistic exercises. In recent years, many enlightenment seekers have jumped on the yoga bandwagon, lured in by donation-only sessions, and inexpensive one-off classes. There is even the Gawker-esque blog YogaDork, profiled in kind by The New York Times, that covers the frivolous nuances of the increasingly trendy $5.7 billion industry. Read More
The old adage that timing is everything in business is incomplete. When it comes to launching a successful startup, the other crucial ingredient is identifying a new, untapped market opportunity. Breaking into any industry is hard, but certain sectors are particularly ripe for new entrants.
Inc.’s annual look at the best industries for starting a business is based on interviews with entrepreneurs, venture capitalists, and industry experts, plus reams of the latest research on hot niche sectors. While it’s still early days for most of these fields, the first-movers are already well on their way to proving long-term viability. Read on to see where entrepreneurs are laying the groundwork for the fast-growing companies of the future. Read More
“If you are not a brand, you are a commodity.” So why is it that so few small-business owners invest in building their brands?
Sure, you’ve got other demands on your time. Brand building may seem relatively unimportant when you’re still struggling to get your product to market or to find your product-market fit. But don’t dismiss the power of brand building entirely. Read More
Many marketers will agree that one of the best parts of Internet marketing is the budgeting versatility. While there are plenty of organic options to build a brand, there are also paid options that can boost the effectiveness of your efforts.
You can pick and choose where you want your money to be spent, which is great for companies with a limited budget, especially startups. Read More
When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming.
It’s actually easier to do than most imagine. Just make sure to avoid some common pitfalls and branding mistakes. Read More
One key way to develop your brand is to create a set of design rules that tie together the look and feel of all your marketing materials. These rules are often referred to as “brand standards.” Ideally, brand standards do the double-duty of creating awareness of your brand and differentiating your brand from your competition’s. Think you’re not big enough to worry about your brand? It’s recommended that even the smallest companies develop and maintain brand standards from the very beginning. Read More
When you’re branding your company and you’re just starting out, you obviously want everything to go smoothly.
Unfortunately, there are some easy branding mistakes to make along the way. Here are some of the common mistakes that new businesses make regarding their branding. Avoid them at all costs. Read More
Nike.com/gameonworld is motivational hub for athletes to share their progress and success through social channels. Click below to see it on youtube.
It is not just the championship athlete or record breaker that aspires to push their limits. It is also the everyday athlete who strives to excel on their own terms, to set and realize personal goals and achieve their own defining moment of greatness.
Twitter is one of the most effective mediums for communicating real-time information, and as many brands have demonstrated over the last few years, 140 characters are more than enough to make an impact.
Below are 13 unique ways brands are using Twitter to increase brand awareness, attract new customers, and make more sales. Read More
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